To get ahead of their competition, many businesses today employ experienced search engine marketing companies to increase the ranking of their web pages in search engine results. However, some of these enterprises are not aware that SEO strategies could also work on mobile device platforms. This is becoming more important now since according to a Harvard Business Review article, the number of mobile internet users is rising rapidly.
The rise of smartphones means that more and more people are going online from a mobile device. According to Pew Internet, 55 percent of Americans said they’d used a mobile device to access the internet in 2012. A surprisingly large number – 31 percent – of these mobile internet users say that’s the primary way they access the web. This is a large and growing audience whose needs aren’t being met by traditional desktop experiences.
Some of these users may have access to a traditional PC and a broadband connection at home, work, or school, but these may be shared devices or simply not private. For their personal, always-on connected device, these people choose to rely on their mobile.
So how exactly can businesses start capturing this new market? The key is to ensure they have a mobile-friendly website that is easy to navigate with smaller screens. They can start by partnering with a reputable website marketing company like ProWebTeam that has experience in creating unique, striking layouts that are sure to attract many visitors.
Mobile versions of sites should give users a unique browsing experience and it shouldn’t feel like a downgrade. In an article on Entrepreneur.com, an industry expert stressed that taking advantage of the unique capabilities of smartphones and tablets is a great idea. Mobile sites can be more interactive and have richer functionality; a good example of this is in how mobile versions of video games are completely different from their original counterparts, and this attitude makes users appreciate the content more.
While desktop computers are still useful in their own way, they are slowly being taken over by smartphones and tablets for web browsing functions. For this reason, entrepreneurs should always have all types of users in mind when they formulate their online marketing strategies. This way, they’ll be one step ahead of their competition.
(From The Rise of the Mobile-Only User, Harvard Business Review, May 28, 2013)
How can you get your site updated to be mobile responsive?
If your website is not currently mobile responsive, we can complete this for you and get it updated for 2013. Having a website load effectively by resizing automatically based on browser size not only helps your ranking factors but most importantly you will be speaking to more users more easily. If you do not have a mobile responsive website today, then please take us up on our current mobile responsive website offer below:
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