Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:
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What is Mobile Responsive Web Design?
Your website needs to be mobile friendly, so it needs to be “mobile responsive.” Responsive design is when your website automatically responds or adjusts on the fly to the screen size of the device viewing it. In effect, be it a desktop, a laptop, tablet, or smartphone, your website will load properly.
Users Favor Mobile Friendly Sites
According to a study commissioned by Google, 74% of users are more likely to return to a mobile-friendly site. But that’s not all. Some 67% of users are more likely to buy if the site is mobile friendly. On the other hand, if your website is not friendly to mobile viewers, you could be in trouble. On the same study, it was found that 48% of users are “frustrated” and “annoyed” by a non-mobile-friendly website. Some 48% said a company “doesn’t care” about its business if its site is not mobile friendly. Some 52% of users are unlikely to engage with a business that has a non-mobile-friendly site.
More Mobile Devices Connected Online
You need a responsive site as more and more people are using mobile devices to browse online. First of all, ABI Research estimates that there will be 1.4 billion smartphones by the end of 2013. With the current population at 7 billion, that’s 1 smartphone for every 5 people. Meanwhile, comScore estimates that 28% of smartphone owners also own a tablet. Needless to say, mobile device ownership is up and will continue to rise in the future.
More and more people are also using these devices to connect to the Internet. Digital research firm, comScore estimates that 1 in every 3minutes spent on digital media is now driven by mobile views. The same company forecasts that by 2014, there will be more mobile Internet users than desktop users.
How We Can Help You
If your website is not mobile friendly, you won’t be able to take advantage of these trends. Worse, your customers will be looking to your competitors for the products and services you can provide. And all of this is because they bounced off your “frustrating” non-responsive website.
Whether they be mobile or desktop users, we’re here to help you attract those visitors, so you can turn them into leads and sales and dominate your competition. How?
Responsive Website Design
We’ll create a mobile responsive website for your business that automatically adjusts to the screen size of your viewers, allowing it to load perfectly on all devices: desktop computers, laptops, tablets, and smartphones. Your visitors won’t have to scroll up and down and zoom in and out all the time, leading to a great user experience. And because mobile users will soon outnumber desktop users soon, you’re investing in technology that’s here to stay. This is the last website you’ll need!
We’ll provide you with web design mockups and source relevant images that will reflect your brand and your business. You can also choose from our ready-made professional website themes.
We’ll install a WordPress content management system on your responsive site. This CMS has a simple interface so you can effortlessly upload company updates, photos, and other content.
We’ll also set up your onsite blog so you can reach out to your prospects and tell them about your products, services, and promotions. This will also help improve your business reputation and your online search rankings.
Other Web Design Services
Apart from responsive web design, we can also do a number of other website-related services for you, such as:
- Email Installation and Configuration – We will install your Google business email using the domain name of your website. Each of the 10 users will have access to Google Mail, Google Calendar, and Google Docs.
- Contact Forms – Don’t just settle for visits, convert your traffic to leads. We will install a fully functional basic contact form on your website so you can capture your visitors information like their name and email address. You can then use that information to qualify your target market and send them offers.
- Website Backup, Migration, Installation – If something happens to your live website, you can easily restore it using the backup data. Data backups will offer benefits for you if you want to effectively store multiple copies of web-based data in a secure location. For migration, we will transfer all your integral website files to a new reliable host.
Get Free In-Depth Consultation
We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our responsive web design services.
So go ahead and send us an email at firstname.lastname@example.org or give us a call now at 424-888-0291 to learn more about how we can help you grow your customers and your business today.
To get ahead of their competition, many businesses today employ experienced search engine marketing companies to increase the ranking of their web pages in search engine results. However, some of these enterprises are not aware that SEO strategies could also work on mobile device platforms. This is becoming more important now since according to a Harvard Business Review article, the number of mobile internet users is rising rapidly. (more…)
Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.
Non-Mobile Ready = Non-Customer Friendly
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
- 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience
- 36% of respondents say a non-mobile-friendly site wastes users’ time
- 67% of users are more likely to purchase if the site is mobile friendly
To add up to business owners’ growing woes, Internet research company comScore estimates that 52.4 million Americans now own nearly 58 million tablets. Another research group, Pew Internet, says 56% of American adults have a smartphone. Worldwide, there will be 1.4 billion smartphones by the end of 2013, adds ABI Research. That’s with a B, billion.
Take note that these devices are not just capable of connecting to the Internet; they will be connected to the Internet. Cisco estimates mobile Internet usage will skyrocket at a pace of 66% in the next five years.
Needless to say, Internet users – including your prospect customers – have been and will be viewing your website using mobile devices. That’s a major problem if your site is not designed to load properly on mobile.
Supported, Not Preferred: Dynamic Serving & Mobile Sites
In total, Google supports three configurations in serving content for smartphones: mobile responsive, dynamic serving, and mobile version website. The search engine prefers the first option. As for the other two, they are supported but not recommended.
The second supported-but-not-preferred option is actually creating another website, a mobile version of the main site. It is often carried out with a different domain, such as m.example.com, indicating it is meant for mobile visitors. The creation is the easy part. Ensuring pages properly redirect to their mobile equivalent pages is the tough task. Faulty redirects mean Google won’t be able to find and rank your mobile pages properly. And oh, now you have two sites to maintain (desktop and mobile) so you have twice as much optimization work to do.
Supported & Recommended: Responsive Web Design
And then there’s Google’s preferred method of servicing mobile users: responsive web design. Of all three configurations supported by the search giant, it leans on responsive more because of its many advantages not just in improving user experience but also in speeding up web page indexing and ranking. According to the official Webmaster Central Blog, here’s what Google has to say when building smartphone-optimized websites:
“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”
Because the desktop and mobile content are on a single URL, it is easier for user to find, link back to, and share that content. It is also easier for Google algorithms to assign the indexing properties to your content. “Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content,” the company explains.
What Makes a Website Mobile Responsive
In a nutshell, responsive is serving both desktop and mobile users the same exact HTML, changing only its appearance via CSS. This means your web pages load perfectly on all devices, regardless of screen size, without needing to change the HTML for each device or to create a separate mobile website.
A mobile responsive website has three key features: a flexible or fluid grid, flexible images, and CSS3 media queries. These features allow the website to “adapt to the viewing environment”. The website adjusts for viewers so they won’t need to scroll in all directions and zoom in and out whenever browsing via smartphones, tablets, and laptops.
Why You Need to Shift to Responsive Today
Be More Visible Online – The responsive configuration makes it easier for Google to index pages since its crawlers will only deal with one set of code. Since you won’t create a mobile site, you also avert the possibility of faulty redirects, allowing pages to be discovered and ranked.
Build and Improve Your Brand, Reputation – The Sterling Research and SmithGeiger study also found that 48% of users are “frustrated and annoyed” by a non-mobile-friendly site. Being perceived as “annoying and frustrating” won’t help your brand and reputation.
Capture Desktop and Mobile Targets – Desktop users roam your site effortlessly. But what if they use a smartphone or a tablet to browse? Some 48% of users think companies that have non-mobile friendly sites “don’t care” about their business. Googdbye, mobile user leads and sales.
Dominate Your Competition – The same research found that 61% of users will quickly go to another website if they don’t immediately find what they need on your mobile site. Keep your site non-responsive and your competitors will thank you for the customers you send their way.
Save on Development Costs – You need to spend upfront to get a mobile responsive website but it’s actually more cost-effective in the long run. It’s cheaper than building a separate mobile site and then maintaining two websites. It’s cheaper than losing mobile customers, too.
Give Focus to Your Marketing, SEO Efforts – It is hard enough to make your pages rank on the first page of Google for main keywords. Imagine if you had twice the number of pages you need to carry out optimization for. Imagine promoting a doubled number of URLs. Chaos will ensue.
Prepare Your Business for Long-Term Success – More and more page views are coming from mobile, and less from desktop. Next year, mobile viewers are expected to outnumber desktop users. With a responsive site, you are ready for this long-term shift in website traffic origin.
Ignore Google, Risk Losing Customers
Google is unrelenting when it comes to user experience, and that’s why it has the largest search share.
By following Google’s recommendation, you are providing quality experience to your site visitors, whether they connect via desktop or mobile. Remember, they are not just visitors; they can turn into leads that you can eventually convert into customers.
On the other hand, by ignoring Google’s recommendation of implementing responsive web design, you are preventing your site from being indexed by search engines the best way possible. You are also effectively sidestepping a crucial advice to improve your site visitors’ user experience, and therefore turning away prospect customers. So, do the right thing for your business: get a mobile responsive website today.
Send us an email at email@example.com or call us at 424-888-0291 now to see how you can avail of our free in-depth consultation… so we can make your website and business mobile responsive, customer friendly, and ready for the future.