Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.
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Business owners may not realize it yet but social media optimization is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.
Social Media Optimization: A Legitimate Business Need
You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective.
1 in 4 people worldwide are social media users (eMarketer)
1 in 6 minutes spent online worldwide is spent on social media platforms (comScore)
It took 13 years for television to reach an audience of 50 million people (United Nations Cyberschoolbus)
It only took Facebook 2 years!
Without a solid social media optimization strategy, it will be difficult for businesses to make the most out of this trend. Even coping with it will be a struggle. Social media is indeed growing and evolving fast. It’s involving more and more people connecting with each other, sharing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.
How connected are you to your target audience? How many people are talking about your business? When a potential customer searches for your business’ name on Google, are they going to find (aside from your website) professionally designed and updated social media profiles?
Social Networks as Marketing Tools
In the “State of the Media: Social Media Report,” global information and measurement company Nielsen reported that social media has changed how consumers are influenced to buy. “Consumer decisions and behaviors are increasingly driven by the opinions, tastes, and preferences of an exponentially larger, global pool of friends, peers, and influencers,” the report said.
The Nielsen study also found that, each month, social media users:
Read about other customer experiences (70%)
Learn more about business products and services (65%)
Compliment brands (53%)
Express how they feel about brands they like or don’t like (50%)
This is both a challenge and a cause for celebration for marketers. While it will be more difficult to control brand messaging, it also opens up new channels for business owners to reach their prospects. If you have a social networking strategy, you can influence how prospects see your brand, and eventually gain their awareness, engagement, trust, and loyalty.
How to Take Advantage of Social
From account setup to maintenance and tracking, there’s a plethora of actions that can benefit the online social presence of your business. Some of the more important actions you can take, and take immediately if possible, are as follows:
Share Updates via Facebook – If you’re going to inform people of your events, updates, and promotions, make sure to include Facebook in the plan. The biggest of them all, the world’s largest social network now has 1.11 billion monthly active users.
Share Updates via Google Plus – Google’s own social network now has 500 million registered members, 359 million of which are active. Apart from its usual social properties, Google+ is crucial for marketing because of its SEO or search engine optimization benefits. A recent correlation study by Internet marketing software developer Moz found that high ranking pages tend to have more +1’s.
Tweet Regularly – Establish your presence by posting regular updates on the micro-blogging site. MediaBistro estimates that 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. Twitter’s own survey shows that 63% of people follow SMBs to show their support. Some 85% “feel more connected” to the business after following them.
Join LinkedIn Discussions – LinkedIn is the world’s largest professional network with 238 million members. It’s a great way to build your credibility and gain customer trust. Feel free to join relevant discussions in over 2.1 million LinkedIn groups.
Create Hype through YouTube – YouTube needs no introduction but to get a glimpse of its power as a web traffic source and social platform, here are some interesting figures. Over 1 billion unique visitors use it every month. Nielsen reports that YouTube has a better reach than any cable network when it comes to the 18-34 U.S. age group. Video is an exciting format and YouTube enables you to take advantage of it.
Social Media Optimization Benefits
The problem with networking through social media is the time and dedication needed to ensure you have a regular presence. Your followers need to see constant updates on your accounts. Unfortunately, business owners cannot afford to spend all their time away from the core business posting status updates or commenting on discussions. Good thing we can help you in this area. It is, after all, our expertise.
We will help you:
Expand your network (acquire friends, fans, followers, connections, join groups)
Increase awareness (through tweets, status messages, posts, etc.)
Promote trust and customer loyalty (with regular updates, promos)
And boost this further with the amplifying power of social media
We can draft a social media strategy that can help you achieve your business goals, and then help you execute the plan… so you can remain focused on your core operations, and push the business from that end.
We’re offering free in-depth consultation on how social media optimization can help grow your business today. Send us an email at email@example.com or call us at 424-888-0291 now to schedule your free consultation today.
Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:
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What is Mobile Responsive Web Design?
Your website needs to be mobile friendly, so it needs to be “mobile responsive.” Responsive design is when your website automatically responds or adjusts on the fly to the screen size of the device viewing it. In effect, be it a desktop, a laptop, tablet, or smartphone, your website will load properly.
Users Favor Mobile Friendly Sites
According to a study commissioned by Google, 74% of users are more likely to return to a mobile-friendly site. But that’s not all. Some 67% of users are more likely to buy if the site is mobile friendly. On the other hand, if your website is not friendly to mobile viewers, you could be in trouble. On the same study, it was found that 48% of users are “frustrated” and “annoyed” by a non-mobile-friendly website. Some 48% said a company “doesn’t care” about its business if its site is not mobile friendly. Some 52% of users are unlikely to engage with a business that has a non-mobile-friendly site.
More Mobile Devices Connected Online
You need a responsive site as more and more people are using mobile devices to browse online. First of all, ABI Research estimates that there will be 1.4 billion smartphones by the end of 2013. With the current population at 7 billion, that’s 1 smartphone for every 5 people. Meanwhile, comScore estimates that 28% of smartphone owners also own a tablet. Needless to say, mobile device ownership is up and will continue to rise in the future.
More and more people are also using these devices to connect to the Internet. Digital research firm, comScore estimates that 1 in every 3minutes spent on digital media is now driven by mobile views. The same company forecasts that by 2014, there will be more mobile Internet users than desktop users.
How We Can Help You
If your website is not mobile friendly, you won’t be able to take advantage of these trends. Worse, your customers will be looking to your competitors for the products and services you can provide. And all of this is because they bounced off your “frustrating” non-responsive website.
Whether they be mobile or desktop users, we’re here to help you attract those visitors, so you can turn them into leads and sales and dominate your competition. How?
Responsive Website Design
We’ll create a mobile responsive website for your business that automatically adjusts to the screen size of your viewers, allowing it to load perfectly on all devices: desktop computers, laptops, tablets, and smartphones. Your visitors won’t have to scroll up and down and zoom in and out all the time, leading to a great user experience. And because mobile users will soon outnumber desktop users soon, you’re investing in technology that’s here to stay. This is the last website you’ll need!
We’ll provide you with web design mockups and source relevant images that will reflect your brand and your business. You can also choose from our ready-made professional website themes.
We’ll install a WordPress content management system on your responsive site. This CMS has a simple interface so you can effortlessly upload company updates, photos, and other content.
We’ll also set up your onsite blog so you can reach out to your prospects and tell them about your products, services, and promotions. This will also help improve your business reputation and your online search rankings.
Other Web Design Services
Apart from responsive web design, we can also do a number of other website-related services for you, such as:
Email Installation and Configuration – We will install your Google business email using the domain name of your website. Each of the 10 users will have access to Google Mail, Google Calendar, and Google Docs.
Contact Forms – Don’t just settle for visits, convert your traffic to leads. We will install a fully functional basic contact form on your website so you can capture your visitors information like their name and email address. You can then use that information to qualify your target market and send them offers.
Website Backup, Migration, Installation – If something happens to your live website, you can easily restore it using the backup data. Data backups will offer benefits for you if you want to effectively store multiple copies of web-based data in a secure location. For migration, we will transfer all your integral website files to a new reliable host.
Get Free In-Depth Consultation
We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our responsive web design services.
So go ahead and send us an email at firstname.lastname@example.org or give us a call now at 424-888-0291 to learn more about how we can help you grow your customers and your business today.
SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.
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We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.
You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals.
Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.
We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.
We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.
We Ensure Proper Website and URL Structuring
We optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword.
We Optimize Your Search Engine Tags
These include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.
We Utilize Social Media and Social Publication
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.
We Build and Attract Natural Links
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.
We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.
We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.
We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.
If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow.
You will never find this level of quality and commitment from other SEO providers in our price range.
So go ahead send us an email us or give us a call now at 424-888-0291 to learn more about how we can help you grow your customers and your business today.
“Our experts will review every aspect of your Adwords campaign to find wasted spend and missed opportunities. Our fully Google accredited team has tested over 1.4 million ad clicks in the last year, so you can be sure that our analysis of your campaign will find your lost money.”